Bruce Willis is dead centre of the cast and the poster signifying that he is either the main protagonist or the most well known actor in the film and his presence is used to draw in potential audience members who may be fans of his films. He is also higher than the other characters/actors again signifying his importance whilst the other characters are kind of ranked in importance either to the film or the story. The colours on the poster are mainly darker colours with lots of use of black and white, reflecting the films genre as noir. This reflects the tone of the film that it will be darker than a normal film, this is also a teaser of the cinematic style of the film which is in black and white but in some parts has a splash of colour. Similarly, on the poster the only splash of colour is the films title in red, "Sin City." The films title is bold and memorable, immediately drawing your attention to it as the most important piece of importation on the poster. There is the usual film poster font at the bottom but the other information is in a comic book style font, almost just drawn on to the poster. Interestingly, the directors names appear big on the poster but the actors names themselves are absent, only appearing in the typical place on the bottom. The fact that they aren't openly advertising Bruce Willis' involvement in the film by splashing his name all over the front of it but instead focusing on the cinematic style and directing of the film would convince the audience that this isn't a big hollywood blockbuster and is instead focusing on the story instead of making money by advertising who is in it.
Poster appears edgy using slants with the characters appearing at an angle but with the other information opposing it in the opposite way. The poster appears to be raining and Willis is looking down at the secondary image which is overlapping with the main image of the cast suggesting that it could be a puddle or a reflection. The cast are also positioned as if the man in the second image is the main antagonist of the film or who they are fighting against. This film poster is brilliant as it attracts your attention due to it being unusual and makes the audience ask questions, sparking their interest in possibly seeing the film.
I really like the style of this poster and am considering doing something similar to this in my own movie poster. I'm thinking black and white image of the main character (perhaps back to back) with the 'reflection' there as well but with a splash of colour somehow to symbolise the difference in nature between the main character and their tormenter. Perhaps I could change the eye colour with red and blue or something. I will have more of an idea once I do a flat plan for my poster with and look at other different ideas. I definitely want to use darker colours to reflect the tone of my film as I want it to be quiet dark, I also want to keep it simple but effective. I may create multiple designs for a poster incorporating different ideas.
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