This is a teaser poster for a film. A teaser poster is used to advertise a film and are usually the first things that are realise long before the actual film in order to generate interest in the intended target audience. There is a lack of any specific information but the shadow forms the spider-man logo so fans will recognise this and search for more information usually on a web address provided on the poster but on this poster is a hashtag to use on twitter. This is very good marketing as the intended target audience would be younger people and making use of social networking sites can help spread the word about your film. The release date is in red which stands out against the darker colours used in the poster. The dark colours could mean that this film will be darker in tone and in terms of narrative which could link into the tagline of 'the untold story.' As this is a teaser poster, the poster itself lacks any of the usual detail that you might expect from a movie poster such as actors names and what not.
No comments:
Post a Comment