The Website for the Hobbit: The desolation of Smaug is very user friendly and basic but well designed in what it does. A website is usually released well before the film and when you first load up the website the trailer opens up in full screen and begins to play, this is good for advertising as you can be certain that people will watch it but it also makes navigating easier as the trailer will probably be what brought people to the website to begin with as well as finding out more information about the film. The background of the homepage is constantly changing and shifts to images of the different character. These images provide more information about the characters but also reward fans or people who are interested in seeing the film for coming to the website but showing them promotional material for the film. The Film's logo is clearly displayed on the homepage as well as the release date in a constant font, size and colour which helps it to stand out against the changing background.
There is a menu bar at the top with links to other pages which the audience would find useful and the website is simplistic and user-friendly by being easy to navigate but due to the features of flash still maintains a professional feel to it. One of the links is to a list of the different world wide release dates so that the information is easy to find and so people know when they can go to see it. There is another bar in the bottom left hand side of the website with links to social networking sites which is becoming more important as technology improves and more people have access to social networking sites and these can be used to advertise your film and generate interest.
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